The Museum's Mustang

In an attempt to attract more visitors to its Main Street / Route 66 location in Stroud, OK, earlier in 2026 the Route 66 Spirit of America Museum acquired a 2015 50th Anniversary limited edition Mustang GT from Hudiburg Ford in Wellston, OK. You can read the guest essay by Bill Ford that was published in Automotive News on this page. In it, Mr. Ford writes about how the Mustang represents Freedom and Optimism to people all over the world. This made the Mustang a perfect fit for the museum’s mission. But when it didn’t actually result in more visitors, the museum decided to move in other strategic directions to attract more visitors and sell the Mustang. Please enjoy the two videos below that detail this really fun but ultimately not effective marketing effort.

Route 66 Spirit of America Museum
Ford introduced the 1965 Mustang at the 1964 World’s Fair in New York. The Mustang program — with a budget of $75 million — went from concept study to prototype in record time. (FORD MOTOR CO.)
Route 66 Spirit of America Museum

Centennial Guest Essay by Bill Ford: Legendary Mustang Means Freedom, Optimism to Generations Around the World

To celebrate our centennial, Automotive News is publishing essays written by industry leaders, journalists and historians that give an inside look at some of the major events and trends that shaped the auto industry during the past 100 years. Read other essays here.

After seven generations and more than 60 years, the Mustang is still the great American sports car — accessible, thrilling and made for the open road. It’s a car that creates memories, and over the years I’ve been privileged to hear countless people
share theirs with me.

My memories of the Mustang go back to childhood when my father brought home a prototype Mustang that felt like the future itself. Not long after, I was at the Indy 500 where the Mustang made its debut as the pace car driven by my Uncle Benson. It was a proud day for our family and our company. A few years ago, things came full circle when I was able to find
and restore that very same pace car.

My first Mustang was a high school graduation gift — a coupe in a gorgeous electric green show color. I loved that car. But being a show color, the paint wasn’t meant for extreme temperatures. After spending a frigid weekend in northern Michigan, I woke up to find the paint peeling off in strips. I was heartbroken.

Over the years, I have been lucky to have many Mustangs. I’m proud to own everything from a ’68 Shelby KR signed by Carroll to serial No. 1 of the new Mustang GTD. But I don’t
think of the Mustang as a collector’s car. They are meant to be driven and enjoyed.

I am also proud that the Mustang has been an enduring part of our culture, inspiring songs and starring in movies from Steve McQueen’s GT in “Bullitt” to the Mach 1 in “Diamonds Are Forever” to the Boss 429 in the John Wick series.

There are many legends about the creation of the Mustang, but I’ll always remember a story my dad told me years ago. The design team was leaning toward one proposal, but Lee Iacocca remembered a different, more radical design he had seen months earlier. It had been set aside, literally stored in a closet. The team rolled it out, and that nearly forgotten concept became the icon we know today.

That icon now belongs to the world. Customers around the world have bought more than 10 million Mustangs. I saw the global appeal firsthand when we launched the sixth-generation Mustang in the Middle East. To celebrate the moment, the team assembled a Mustang at the top of the Burj Khalifa in Dubai. I met people from all over the region wearing Mustang gear.
They had formed Mustang clubs in countries where it wasn’t even sold yet!

The Mustang has never just been a car we build; it’s a feeling of freedom and optimism that we’ve been sharing with the world for 60 years. It falls to all of us at Ford Motor Co. to ensure that 60 years from now, future generations will be telling their own Mustang stories, inspired by the cars we are designing and building today.

Route 66 Spirit of America Museum

BILL FORD is the executive chair of Ford Motor Co. He is the great-grandson of Henry Ford I and the son of William Clay Ford Sr. He joined the automaker in 1979.

The Wright Brothers

The Wright brothers also knew their dream of powered flight was possible.

Historic biplane in flight over sand
Moon landing astronaut steps down

NASA

And the men and women of NASA knew their dream of landing a man on the Moon was possible too.

nasa

What Dreams Are Left to
Be Fulfilled?

The Route 66 Spirit of America Museum explores the dreams America has achieved, what made achieving them possible, and those dreams America can achieve in the future!